Do you have an upcoming event? People often spend a substantial amount of time and money putting an event together without including a photography budget, so I’m here to tell you why you need to plan for event photography.
You need event photography because your event is intrinsically a photo opportunity, and if you don’t end up with quality event photos you are not optimizing that opportunity. You’ve done the thinking and the leg work to plan your event. You’ve paid for food and staff, logistics, decorations, a new dress or suit, invitations, and event promotion. Cutting back on a photography budget after all of this would be a forfeit of the other costs. Why? Because without photos, you can’t prove the event happened. Photos from attendees’ phones will not look great, nor will they add up to encompass all the details. Quality photography is how you make your event look expensive and comprehensive, so that you can monetize the event after it happened. That’s right. After the evening is over, you could talk about what happened and maybe pull up a shot or two from your phone, but the marketing department will want something better. The marketing department literally spends all of their time trying to make what you do look good. So now that you have an event happening where everyone looks nice and important stuff is happening, you must get great photos of it. If the marketing department gets something good to work with, like professional event photography, they will definitely leverage it. In other words, quality event photography is highly useful.
A thorough gallery of photos from your event provides a record of who attended, who sponsored, who spoke, who won a drawing or bid, who laughed, who hugged, who donated, who clapped, what was worn, what was eaten, what’s at stake, who presented the award, and who accepted the award. These moments may be important to share in your newsletter, social channels, printed marketing materials, and in your grant proposals. Did I say grant proposals? Yes, and guess what: grants = money back in your pocket. See how this might pay for itself? When your event happens, plan on getting a beautiful gallery of photos to prove it, so that the dollars you’re already spending on the event stretch further than one night, and on to lasting, illustrative, beautiful, shareable content. Everyone wants shareable content, including high quality images. You can get this by budgeting for event photography like your business depends on it. Event Photography, or it didn’t happen.